AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
The Top 10 Programmatic Agencies - AdExchanger
WEBDec 11, 2017 · That said, we recognize IPG’s Cadreon, WPP’s Xaxis, Omnicom’s Accuen, Publicis’ Precision and Dentsu’s Amnet and Accordant have all developed and continue to provide essential programmatic expertise at the holding company level. Here are AdExchanger’s top 10 programmatic agencies, ranked from …
Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side
WEBApr 11, 2019 · OpenRTB SupplyChain Object lets buyers see all of the parties that are selling or reselling a given bid request, while Sellers.json is like the inverse of Ads.txt – a file that supply-side platforms and exchanges can use to list all their direct and intermediary programmatic sell-side partners. Sellers.json files will be posted at the root of ...
What Is A Data Broker? - AdExchanger
WEBMar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
How TikTok Shop Is Redefining Social Commerce In The US
WEBAug 16, 2024 · Here’s how the success of TikTok Shop forecasts the future development trends of ecommerce and social commerce in the US. Decoding social commerce. The algorithm for TikTok Shop differs from TikTok’s content algorithm. TikTok Shop prioritizes paying advertisers over nonpaying ones, followed by …
The Ad Tech Company That Keeps Getting Acquired By Brands
WEBSep 6, 2022 · Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to ...
Google Grows Its Sellers.json File To 1.2 Million Publishers
WEBOct 16, 2020 · After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon.. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory.. Google’s expanded file now includes information for 1.2 million publishers, and support for all publishers ...
The Trade Desk Hits A Billion-Dollar Run Rate And Explains Why It ...
WEBFeb 16, 2022 · The Trade Desk earned $1.2 billion in 2021, a 43% jump from 2020 and the first time the company cleared one billion dollars in revenue in a calendar year. That $1.2 billion was earned on $6.2 billion in total platform spend – placing The Trade Desk’s take rate a tad shy of 20%. The Trade […]
Where Big Tech Advertising Businesses Stand At The End Of
WEBWednesday, December 29th, 2021 – 8:53 am. SHARE: The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a ...