View Splendid Communications's new work - Creativebrief
WEBBy Splendid Communications. Walkers launched its new Taste Icons range, four limited-edition flavours to celebrate and support local eateries. The range is inspired by the UK’s most-loved local restaurant meals – from fish and chips to madras curry. Each bag provides £5 off meals at thousands of restaurants.
The Top 30 agency case studies | Creativebrief
WEBBelow are the Top 30 most viewed case studies on Creativebrief.com during September 2024. 1.
View McCann London's new work - Creativebrief
WEBThe Joshua Ribera Foundation. By McCann London. Joshua Ribera aka Depzman returns from the dead in an emotional deepfake music video commissioned by The Joshua Ribera Foundation, the charity that combats knife crime in his name. In partnership with SBTV, the video was endorsed by Jamal Edwards before he passed away in Feb 2022.
Creativebrief's Agency Case Studies
WEBFinland for a Smart, Sustainable Future Style. By Citizen Relations. As the US election and Brexit unfolded, we positioned Finland as an attractive alternative for global talent seeking a stable and peaceful environment. We emphasized Finland's strong social democracy, high trust culture, robust healthcare system, and commitment to technology.
Starling Bank shows the stories behind banking - Creativebrief
WEBFeb 1, 2024 — Starling puts people at the heart of this campaign, reflecting the brand’s approach to its product and offering. Using humour and emotion, the campaign highlights the people and the stories behind each bank transaction. At the same time, it showcases the bank’s usability and the way it can flex to fit into all aspects of life.
Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 — Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
"Assume That I Can": Challenging assumptions through creative …
WEBApr 3, 2024 — Mike: In the realm of creativity, sparks fly when a campaign ignites a conversation that goes beyond mere admiration. Such is the case with 'Assume That I Can', a captivating PSA imagined by CoorDown, produced in honour of World Down’s Syndrome Day. The video, celebrated for its creative brilliance, boldly confronts the negative assumptions often tied to individuals with Down’s Syndrome ...
Women in advertising shoulder a ‘disproportionate burden’
WEBFeb 7, 2024 — The data confirms many women shoulder a disproportionate burden, especially those facing intersectional challenges. Elizabeth Anyaegbuna, President of Bloom. 54%. Of women feel overwhelmed by their workload. 93%. Of women say a lack of work-life balance has negatively impacted their mental health. 53%.
BITE Guest Trend | Influencer 2.0: Authenticity and advocacy
WEBJan 14, 2021 — His passion lies in solving problems with creativity that goes beyond category conventions to make brands more relevant, distinctive and memorable. Influencer Authenticity. Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both ...
Lindt by Mission | Creativebrief
WEBFeb 2, 2023 — Lindt. Lindt shared the Hoppiness - Lindt’s special brand of happiness - across the UK this Easter, with £50,000 worth of prizes. Mission's campaign delivered 133 media hits, 12 radio hits and a social reach of 855k, exceeding KPIs and …