Adobe released initial one-day figures for the Amazon Prime Day event, with promotions happening broadly across U.S. retailers this week. Adobe forecasts U.S. retailers drove $7.9 billion in online spending on July 8,

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Adobe predicts U.S. online shopping will hit $23.8 billion during Prime Day, with record mobile sales, deep discounts, and AI-driven deal hunting.