Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

Amazon's Prime Day has started and runs till July 11. It's one of the summer's biggest sales with hundreds of discounts. If you're planning to shop, Amazon is offering a $200 gift card when you're approved for the Prime Visa.