Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting March ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

Starbucks Corp. baristas have a new job requirement. In addition to remembering to make your latte with no foam or your ...

Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, the coffee giant has launched a massive “Back to Starbucks” strategy. With ...