In what experts call "Flash Flood Alley," the terrain reacts quickly to rainfall steep slopes, rocky ground, and narrow riverbeds leave little time for warning.

The Texas Hill Country has been notorious for flash floods caused by the Guadalupe River. Here's why the area is called "Flash Flood Alley."

In Central Texas, the search for over 170 missing people persists as rescue teams intensify efforts following devastating floods.

Businesses large and small also sprang into action to help the community. Grocery chain H-E-B, which started in Kerrville, one of the cities affected by the floods, has been donating food and supplies through the Red Cross. San Antonio-based fast-food chain Whataburger said it would provide meals to first responders.

At least 120 people have died and some 173 people remain unaccounted for statewide, nearly a week after flash floods ravaged the Texas Hill Country.

Devyn Smith clung to a tree as muddy, debris-laden water rushed beneath her. She was ripped more than 15 miles from where she and five of her family members had set camp the night before.

The situation evolves daily. Several nonprofit groups that have arrived said they plan to remain on the ground for the next few weeks, providing physical, emotional, and spiritual support.

In Kerr County, Thad Heartfield is leading nearly 100 volunteers searching for flood victims. For him, this mission is personal. His son and three of his son's friends disappeared in the flood.

Follow along for developments on the July Fourth floods along the Guadalupe River in Kerr County and Central Texas.

Several days after devastating floods killed at least 95 across Central Texas, 10 campers and one counselor remain unaccounted for from Camp Mystic, officials said during a press conference. Monday, July 7,