Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for 2024.

The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being "very demure, very mindful"

Cambridge Dictionary and Dictionary.com have announced their picks for the 2024 Word of the Year. For Cambridge Dictionary, their word of the year is “manifest,” which means “to use methods such as visualization and affirmation to help you imagine achieving something you want.

It might have been a "brat" summer, but 2024 was all about being "demure." Dictionary.com named "demure" its word of the year Monday after seeing a "meteoric rise in usage" this year. "Demure" beat out other contenders like "brat,