Black Friday remains the most popular shopping day for both in-store and online shopping. The NRF survey found 81.7 million consumers shopped in stores on Black Friday, up from 76.2 million last year and the highest level since the pandemic. Approximately 87.3 million shopped online, down slightly from 90.6 million in 2023.

Consumers in the U.S. are scouring the internet for online deals as they look to make the most of the post-Thanksgiving shopping marathon on Cyber Monday

That’s how much US consumers spent in two hours on Monday night, capping off a five-day spending spree that smashed previous records.