At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

The Type 00 concept may have finally given Jaguar's controversial rebrand a physical form, and while we'll see the production ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

We discuss Jaguar's controversial rebrand, compare the Chevrolet Traverse Z71 against the Volkswagen Atlas Peak Edition, and ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...