Jaguar rebranding faces backlash over diversity
As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy remains to be seen. The company faces the challenge of attracting a new, diverse audience while also appealing to its traditional customer base, who have been vocal in their disapproval of the new direction.
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
JLR is making plenty of noise with its marketing campaign for the reinvented Jaguar, but it's also working on more ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...
The 2019 Jaguar I-Pace electric vehicle has faced five recalls since May 2023 due to a high-voltage battery issue that can ...
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
RANGE Rover has tested its newest EV by shooting up 300ft “Big Red” sand dunes and through some of the world’s starkest ...
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