Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...

Two examples of the Type 00 shooting brake were unveiled at Miami Art Week, one pink and one blue, and I freakin' love them ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

JAGUAR’s new pink EV has been slammed as “just a woke Tesla” – as it was unveiled days after the car giant’s controversial ...

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

The British automaker unveiled two electric vehicles Monday night in a flashy installation in Miami. The launch was ...