Dictionary.com just announced the 2024 Word of the Year and their choice feels very "demure." Earlier this year, viral TikTok content creator Jools Lebron shared a video explaining how she goes to work,

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”