New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

Nigel Sylvester's Air Jordan 4 RM collaboration was one of 2024's most talked-about sneakers and after helping Jordan Brand ...

Atlanta Hawks star Trae Young is joining Jordan Brand, he announced on Friday. The 26-year-old had been with Adidas since he ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Boston Celtics superstar forward Jayson Tatum debuted another colorway of his Jordan Tatum 3s on Sunday against the Minnesota Timberwolves.

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

Beginning today, Fortnite will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand.

According to Sneakernews, Nike has announced that the Atlanta Hawks franchise player has signed with Jordan Brand and you ...