The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock ...

The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, reinforcing its status as American TV institution.

What to know. The 98th annual Macy's Thanksgiving Day Parade in New York City featured 22 big balloons, 34 fabulous floats, 7 wheeled "balloonicles" and more.; NBC’s "TODAY" show stars Savannah ...

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ...

Christmas came early for NBC: The network’s annual telecast of the Macy’s Thanksgiving Day Parade delivered the biggest ratings ever.. The 97th annual parade was seen by 28.5 million viewers ...

The Macy's 4 th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms. "Macy's is excited to grow our partnership with NBCUniversal as the appetite for ...

Macy's is promising its largest Thanksgiving Day parade yet, exactly 100 years after the tradition first started. Here's a look at what to expect and how to watch.

The Macy's Thanksgiving Parade will air nationwide as a television-only event with no audience on NBC and Telemundo on Thursday, Nov. 26 from 9 a.m. ET to 12 p.m. ET, in all time zones.

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report.

Sling Blue includes access to 46 channels, including local networks like NBC, to stream the 2024 Macy’s Thanksgiving Day Parade online. The plan costs $22.50 a month for your first month, then ...