Pernod Ricard considers sale of Mumm champagne, sources say

Exclusive-Pernod Ricard considers sale of Mumm champagne, sources say
Jo Crowley NEW YORK/LONDON (Reuters) -Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter, as it looks to focus on premium labels in its portfolio.
Pernod Ricard Considers Sale of G.H. Mumm Champagne Brand
Pernod Ricard is considering selling its G.H. Mumm champagne brand to focus on premium spirits. Working with Rothschild & Co, they target a sale price over three times the brand's annual sales. The decision aligns with their strategy to streamline and enhance value amidst challenging market conditions.
Pernod Ricard mulls sale of Mumm champagne
Pernod Ricard was not in a financial position that meant it needed to sell GH Mumm, the source said. Therefore, any sale would be conditional on the arrival of an offer that met its valuation of the brand, they added.
Pernod Ricard examining Mumm Champagne sale
Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm. The French group and its advisers are running the rule over a possible disposal, Just Drinks understands. A source familiar with the matter said the deliberations centre only on the Mumm brand and do not include Perrier-Jouët,
Pernod Ricard Considers Sale Of Mumm Champagne, Sources Say
Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter.
Pernod Ricard Considers Divesting G.H. Mumm Champagne
Pernod Ricard is considering selling its G.H. Mumm champagne brand as it aims to concentrate more on its premium offerings. The French spirits company is working with Rothschild & Co for potential deals,
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