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The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic deal
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry. What's on deck: But first, a new ad-venture. If this was forwarded to you, sign up here.
22h
Publicis Groupe Announces Global Expansion of LePub
PUBLICIS GROUPE ANNOUNCES GLOBAL EXPANSION OF LEPUBAcclaimed creative network to strategically launch in key markets; ...
23h
Publicis creative boutique LePub to open New York office
Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients ...
More About Advertising
3d
Omnicom lines up IPG takeover – Publicis will surely respond and WPP may be in play
Publicis' much-advertised ambition to be the world's biggest ad holding company by the end of 2024 could be rudely upended by ...
adexchanger
1d
Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...
7d
Publicis crowned top agency holding company—by Snoop Dogg
In June, Publicis Chairman and CEO Arthur Sadoun told Ad Age he believed that Publicis was trending to reach, and likely ...
2d
Two Major Ad Agencies to Merge, Creating Global Giant
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...
7d
In the race to be Top Dogg, Snoop hands Gold to Publicis
In the race to be Top Dogg, Snoop hands Gold to PublicisAs Publicis Groupe ends the year in pole position to be the largest ...
TipRanks on MSN
1d
Publicis upgraded to Overweight from Neutral at JPMorgan
JPMorgan upgraded Publicis (PUBGY) to Overweight from Neutral with a price target of EUR 140, up from EUR 109. The firm expects European media ...
adexchanger
10d
Why Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...
2d
Advertising Giants Omnicom and Interpublic Announce $30B Merger Deal
Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.
7d
on MSN
Snoop Dogg helps Publicis claim world's largest ad group title
France's Publicis has enlisted Snoop Dogg, the American rapper who became a breakout star at the Paris Olympics, to help it ...
Campaignme.com on MSN
1d
Saudi’s Salam signs deal with Publicis to elevate CX through digital services
Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with ...
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Omnicom
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