Seniors were relatively spared and Sundays offered some respite. But the sheer volume of the spamming indicated the scale of the battle ahead

Spam calls showed distinct demographic patterns. Customers aged 36-60 were the primary targets, receiving 48% of all spam calls. Those aged 26-35 followed, accounting for 26%, while senior citizens received just 8% of the spam calls.

Airtel's AI-powered solution flagged 8 billion spam calls and 0.8 billion spam SMSes in two and a half months, alerting 252 million customers. Spam calls, comprising 6% of total calls, saw a 12% decline in answer rates.

Telecom operator Bharti Airtel on Monday (December 9, 2024) said its network has flagged a staggering 8 billion spam calls and called out 0.8 billion spam SMSes (text messages) within two-and-a-half months of the launch of its spam-fighting AI-powered solution.