The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards ... and a tremendous ad campaign. It’s a refreshingly simple campaign built around one of the ...

Police shut down a pop-up selling Arizona Iced Tea-branded Adidas sneakers that drew massive crowds in New York City on Thursday morning. Fans had lined up down the block, hoping to buy the ...

Jewish groups had criticized Hadid’s role as campaign model because of her history of pro-Palestinian activism. Amid backlash, Adidas has removed social media ads featuring Palestinian-American ...

Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to customers online ...