A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

With DEI being such a lightning rod in schools of higher learning and corporate America these days, it’s no coincidence ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into the biggest Broadway adaptation of all time… and his plans to recapture the ...

Almost half of marketers (44%) highlighted media and audience fragmentation as one of the biggest causes for concern in 2025, ...

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved ...

The Hot Springs Advertising and Promotion Commission approved its budget for 2025 and reappointed Commissioner Anthony ...

Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 ...

40% of global CMOs expect their marketing budget will increase up to 5% in H2, whereas 31% believe the budget will increase between 5 and 10% in H2. Meanwhile, 18% expect there will be a 10% ...