On average, the full process may take around two months, although that can vary widely—especially if the numbers have to be approved by a board of directors. Effective marketing budget planning takes ...

Almost a quarter (24%) of Unilever's global ad budget goes towards digital media ... half of the pixels in view for 2 consecutive seconds. "I'm sorry, but that simply isn't a view," he said.

SEOUL (Reuters) - Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and ... shipped since its launch two months ago. Compare that to the ...