Keep in mind that setting marketing goals and objectives isn't about choosing the specific channels, it's about defining your success. 5. Your plan defines and segments your budget into three core ...

WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.

When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive ...

This view is displayed on the first page of each annual budget statement and provides an overall view of the budget model. Academic View: Revenue and expenses of each of the academic units are ...

annual revenue] x 0.075 x 0.3 = [$ annual content marketing budget] Do you currently invest in content marketing? If not, what’s kept you from trying it? We’d like to know! Leave us a comment ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

The new branch will have an annual marketing budget of over $100 million scale games in its portfolio. It will also offer studios hands-on support in optimising their in-game economy and monetisation, ...