Aston Martin said delays in deliveries of its limited edition run of 38 Valiant sports cars would hit its profits in the full year 2024

Aston Martin’s resilience stems from its heritage, innovation, and emotional equity. Despite challenges, its brand-building offers lessons in long-term success.

Shares in Aston Martin fell as much as 9% to a more than two-year low on Wednesday after the British luxury carmaker warned that annual profit could fall as much as 11% on delivery delays and said it would raise new capital.

Aston Martin, the carmaker of choice for James Bond, has issued a profit warning for the second time in less than two months as it battles a difficult market and asked investors for more cash

British sportscar brand Aston Martin has issued a second profit warning in as many months with the firm now raising cash to stay in the green. The popular car brand issued new shares and debt totalling a staggering £210million but still expects to turn a profit this year.

Aston Martin, the British luxury carmaker part-owned by Saudi Arabia’s Public Investment Fund, is looking to raise £211 million ($266 million) by issuing new shares and taking on more debt. At the same time it warned that annual profits could be down as much as 11 percent because of delays in delivering cars.

Aston Martin is raising millions to invest in electrification, as well as in other areas, while its core profit is expected to fall short of 2023 levels. View on euronews