As a Senior Brand Manager it’s my responsibility to know ... Do you have a mentor to guide you through this journey? Yes, I have had a couple of mentors throughout my career both within KBL ...

At its core, customer journey-mapping is a method of developing empathy for your target audience. When you successfully do that, you can better serve them in the short-term, and build up trust in your ...

Step 8: Define A USP For Your Brand And Product Most successful brands are famous for one thing in particular, whether it’s Gucci and its horsebit loafers or the diamonds of Tiffany & Co. Being ...