Nike is still the top dog in the China sneaker market—for now. But its market share isn’t as big as it was a decade ago. As China’s sportswear market gets increasingly fragmented ...

Jayden Leboeuf, 17, enjoys a newly purchased pair of baby Jordan sneakers during Sneaker Con at the Broward County Convention Center in Fort Lauderdale, Florida, on Saturday, Jan. 11, 2025.

It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers. Matt Powell: The fact that it's made in China where the tariffs are higher, made in the best ...

The global sneaker market was valued at $131.1 billion in 2021, and is projected to reach $215.6 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031. The luxury segment was the highest ...