Nike is still the top dog in the China sneaker market—for now. But its market share isn’t as big as it was a decade ago. As China’s sportswear market gets increasingly fragmented ...

Jayden Leboeuf, 17, enjoys a newly purchased pair of baby Jordan sneakers during Sneaker Con at the Broward County Convention Center in Fort Lauderdale, Florida, on Saturday, Jan. 11, 2025.