The contemporary consumer journey & how marketing can have impact in a multichannel world
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
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Pitch CMO Summit 2025: Navigating the multi-path consumer journey
The Pitch CMO Summit 2025 returns to Mumbai on Friday, March 21, 2025, bringing together top marketing minds to decode the ...
The evolution of pharma marketing: How to reach consumers in the age of digital health
Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...
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Digital Marketing Analytics Market Witnesses Rapid Growth Amid Rising Data-Driven Marketing Strategies
Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...
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The skincare consumer journey
Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset ... we were able to support key marketing principles ...
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Top B2B Digital Marketing Strategies for Business Growth
B2B marketing differs from business-to-consumer (B2C) marketing, which sell to individuals rather than organizations. Digital marketing ... in the B2B buyer’s journey. Businesses can discover ...