A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart some of its most important aspects. So, let’s dig in! The customer journey ...

The latest Car Buyer Journey Study from Cox Automotive offers insights into consumer behavior, satisfaction, and digital ...

We could see it in our own homes, and we could see it in our consumer data ... findings relevant to the purchase journey, but one of the key findings was that the home plays an outsized role in ...

Examples of such high-consideration buying decisions for consumers include buying a house ... Focus on a buyer's needs and desired outcomes early in their buying journey Early in the sales cycle, it's ...

Futuresource Consulting has blended its latest round of international consumer research to reveal the buyer journeys that will shape the future of the headphone ...

Consumer psychologist Chris Gray, the Buycologist, stressed that every consumer purchase decision has emotions at its core – “There’s always an emotional need that’s being fulfilled.” ...

Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance ...