If an improper analysis of human decision making is made ... Heuristic techniques are employed in AI systems. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

so it’s no surprise a Bain & Co study found that decision making drives 95% of business performance. The real surprise is that decision making is one of the most poorly tracked business activities.

As artificial intelligence revolutionizes the business world, a more subtle but equally powerful force is emerging: intuitive ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.