Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
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Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
Last quarter, Duolingo became the first company to use animation to deliver prepared remarks on an earnings call, emphasizing its artificial intelligence push. A company representative told ...
TechCrunch1mon
Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this ...
Duolingo’s English Learners Eager for AI Helped Drive Sales Beat
Duolingo Inc. shares fell as its costly strategy of using artificial intelligence features to attract new users was spurned by investors. Most Read from BloombergHow Upzoning in Cambridge Broke the YI ...
USA Today24d
Duolingo's make-believe mascot, Duo the Owl, duped his death
Duo the Owl, Duolingo's make-believe mascot, is alive. The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was ...
The Drum24d
Duolingo’s TikTok mastermind on its ‘unhinged’ social strategy and killing its mascot
Zaria Parvez: the real face behind Duo the Owl If there’s one brand right now that has the knack for going viral, it’s Duolingo. The language-learning app has gone all-in on social-first ...