Recent sharp increases in prices of consumer goods, especially groceries, have been a media subject in everything from news ...

Consumer behavior—or how people buy and use goods ... The effectiveness of sex in advertising likely depends on several factors, including gender and context. Women appear to respond more ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

providing real-world examples demonstrating its significance in shaping markets and consumer behavior. The consumer surplus occurs when consumers pay less than they’re willing to pay for a ...

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way culture might reflect in ...