7: Generation Alpha (2013-2022) Coined by social researcher and futurist Mark McCrindle, Generation Alpha represents the first group born entirely in the 21st century. Growing up in an AI-driven ...

Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...

If one fan-favorite Pokemon gets yet another new form through a Mega Evolution in Pokemon Legends: Z-A, it shouldn't stand ...