The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

A number of cereals in the 1980s and '90s were intended to tie in with marketing efforts surrounding cartoons and toys. You'd pity ... Even fan favorites like the General Mills monster cereals ...

You'd be a cotton-headed ninny muggins not to buy this new Elf-inspired cereal! With the holiday season around the corner, General Mills is releasing a new and limited-edition cereal inspired by ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...