Dive Brief: JCPenney is returning to NFL advertising on Amazon Prime Video with a “Really Big Deal Reveals” campaign that will last throughout the football season, according to a press release. Ads ...

The JCPenney Weekly Deals applications all include a major features that stress those focus areas. For example, This Week’s Special Offers includes mobile coupons for items on sale at JCPenney.

JCPenney's Black Friday ad not only features a slew of deals, but also gives details of some coupons for shoppers who arrive early on Thanksgiving.

The company is running audio and full page ads within Pandora’s iPhone application. JCPenney unveiled its new fair and square pricing last month. J. C. Penney Company Inc., one of America’s ...

The image: JCPenney is charging into the debate over gay rights — again — with a Father's Day ad featuring a same-sex couple laughing and playing with their children. (See the full ad below ...