Your marketing budget isn’t the issue—how you spend it is
Big budgets don’t go as far when they’re spread across too many agencies. Some brands like to work with multiple agencies, ...
Campaignme.com on MSN8d
The marketing budget question: How can we spend smarter and grow faster?
Deciding how much to spend on marketing is one of the toughest calls for any business. Spend too little, and no one notices ...
Marketing2mon
B2B Marketing Budget and Spend Trends for 2024
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...
Marketing26d
2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
Some 43% of B2B marketers say their company's 2021 content marketing budget increased over the 2020 budget. Moreover, 66% expect their 2022 content marketing budget to increase over the 2021 budget.