With global advertising on track to pass the $1trn mark in 2025, marketers expect part of this to be driven by a surge in ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Yet just 34% believe marketing budgets will increase as a result, down from 41% last year, with 44% saying they expect budgets to stay the same. There is also a slight increase in those expecting ...

Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) ...

Discover how Amazon Haul is shaking up the e-commerce landscape and posing a significant threat to budget online retailers.

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as ...