Walmart and NBCU bring shoppable ads, outcomes measurement

NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football
Walmart and NBCU have worked together in the past to promote interactive shopping. Walmart helped launch “Must Shop TV,” an interactive program that has been tied to Bravo. One of the findings from past activity is that advertising in live sports programs generated new impact for commercials compared with standard ads for connected TV
Walmart and NBCU bring shoppable ads, outcomes measurement to live sports
Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, starting with the Thanksgiving NFL game Thursday on NBC and Peacock.
NBCU Viewers To Get ‘Shoppable Experiences’ Through New Walmart Pact
In a move that the Comcast unit believes will "revolutionize live sports coverage," NBCUniversal has teamed up with Walmart to launch a new shoppable experiences opportunity that brings unique measurement capabilities to the owner of the Peacock OTT platform,
NBCU & Walmart Launch New Shoppable Experiences In Live Sports Across Linear & Streaming Ad Inventory
The partnership kicks off this Thanksgiving ahead of the biggest retail weekend of the year; it spans linear and streaming ad inventory. The post appeared first on TV News Check. The post NBCU & Walmart Launch New Shoppable Experiences In Live Sports Across Linear & Streaming Ad Inventory originally published on TV News Check.
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart will debut a series of shoppable TV experiences on linear and streaming live sports beginning Thanksgiving night.
Comcast, Walmart team up on shoppable ads through Peacock
NBC Universal and Peacock are teaming up with Walmart on new shoppable ad experiences that will run during Thanksgiving sports and other holiday programming. This article, Comcast, Walmart team up on shoppable ads through Peacock,
At Comcast’s Cable Networks, Staffers Express Uncertainty, Disappointment and Skepticism — but Also Optimism — About Looming Spin-Off
The mood of staffers at the NBCU cable networks Comcast intends to spin off is anxious and uncertain — but some are also ...
Millennials React to Barney Balloon Incident at 1997 Macy’s Thanksgiving Parade: 'We Watched Barney Die'
The video is captioned simply, “Emotional damage.” ...
Famous inmates Todd Chrisley and Josh Duggar’s Thanksgiving prison meals revealed
The days of home-cooked Thanksgiving feasts for reality stars-turned-inmates Todd Chrisley and Josh Duggar are long gone.
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NBCU’S Holiday Programming Offers Shoppable Experiences & Cross-Platform Reach In English & Spanish
Today, NBCUniversal announced new partnerships with several of the nation’s top brands, setting the stage for the holiday season for both marketers and consumers across its entire cross-platform ...
Hoda Kotb Plans Secret Shout-Out for Jenna Bush Hager at the Macy’s Thanksgiving Day Parade: Here's What to Watch for
Jenna Bush Hager said on the 'Today' show on Nov. 27 that it "made my whole Thanksgiving" when her co-anchor gave her a sign ...
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Fubo To Launch 18 NBCU FAST Channels
First out of the gate on Nov. 25 are four channels from Telemundo. Those channels have been added to Fubo’s Spanish-language ...
Is Comcast’s Cable Spinoff a Buyer or a Seller?
Comcast says its cable spinoff sets up declining networks for a rebound — and potential acquisitions. But SpinCo could also ...
Pioneer Woman Ree Drummond Shows Off Loaded Thanksgiving Plate While Spending Holiday with Her Family
Ree Drummond gives viewers a glimpse inside her family's Thanksgiving celebration, posting videos of her turkey feast and ...