Mental Health Crisis Looms As College Athletes Chase NIL Fame In “Attention Economy”
An overwhelming majority of college athletes want to become a part of the attention economy, defined as those trying to break ...
NIL money in college athletics creating "have-not" sports
It's been over three years since college athletes have been able to be paid above-board, a ruling that has permanently ...
Ugliness of NIL Displayed with Latest 'Highway Robbery' of Athletes
Name, image and likeness was meant for the good of college athletes, agents asking inflated percentage fee to sign with ...
How college sports are navigating the challenges of the new pay-to-play era
Rochester Hills, Michigan — Oakland University coach Greg Kampe's Golden Grizzlies shocked the basketball world last year when, as a No. 14 seed, the 13-point underdogs toppled perennial powerhouse ...
Former Auburn Tigers Football Player Pitches NIL Idea To Benefit Past Athletes
Carver Reeves, who is from a family that has attended and played football at Auburn for generations, attended a reunion about ...
How Blake Corum used NIL to lay foundation for his real estate empire
Name, Image and Likeness (NIL) exploded onto the college sports landscape like a bull in a china shop. The Supreme Court ...
Stevie Mitchell got an NIL deal – and a huge billboard – with help of his brother and Marquette Law School
Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.
JD Supra9d
Want to Partner with a College Student Athlete? What Businesses Should Know About NIL Deals | Insights
Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...
With NIL era ending, college sports is on verge of seismic change. How will schools adapt with industry in upheaval?
College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...
UConn star Paige Bueckers tops 2024 NIL list as top-earning women's college athlete
UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...
High-Profile NIL Rep Admits To Conning Clients With Easily Discredited Lie
Perhaps the biggest surprise of the December transfer portal window in college football involved former Tulane quarterback Darian Mensah making a surprise ...
Minnesota Daily7d
UMN student athletes reap benefits of NIL endorsements
universities and government figures helped the NCAA finally legalize NIL deals for student athletes in 2021. Schull said there are several advantages for college and university athletics departments ...