An overwhelming majority of college athletes want to become a part of the attention economy, defined as those trying to break ...

It's been over three years since college athletes have been able to be paid above-board, a ruling that has permanently ...

Name, image and likeness was meant for the good of college athletes, agents asking inflated percentage fee to sign with ...

Rochester Hills, Michigan — Oakland University coach Greg Kampe's Golden Grizzlies shocked the basketball world last year when, as a No. 14 seed, the 13-point underdogs toppled perennial powerhouse ...

Name, Image and Likeness (NIL) exploded onto the college sports landscape like a bull in a china shop. The Supreme Court ...

Carver Reeves, who is from a family that has attended and played football at Auburn for generations, attended a reunion about ...

Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Individual teams will use NIL collectives to go over the cap. The big schools will supplement incomes to stay on top of the ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...