Juju Watkins is one of college basketball’s biggest stars, she is also one of the top NIL earners. This is the staggering ...

In the new ESPN media rights deal, the women’s NCAA Tournament is valued around $65 million per year. That re-set the market ...

McCuin, better known as Coach Yo, only cares about one single thing when it comes to women's college basketball— ...

TCU star forward Sedona Prince is rewriting the script for college athletes. The 6’7” Horned Frog has been one of the ...

"Chavez, a 5’9″ guard, has established herself as the nation’s consensus top women’s basketball recruit," read the Naismith ...

Ahead of the NCAA Tournament, the country's largest dedicated non-alcoholic brewer is expanding their NIL roster with major ...

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

By By Ella Armstrong, Caroline Burk, Ty Cazeaux and Christian Gladney/LSU Manship School News Service; featured photo courtesy of the University of Louisiana at Lafayette Bailey Tillman began her ...

A new college football video game is coming this summer, and players will receive a substantial raise for letting EA Sports ...

Florida quarterback DJ Lagway announced on Saturday he is making a six-figure donation to the Gators' NIL collective in ...