Forecasting, although it may be intelligently done, is just that: forecasting. The better approach is one that involves planning for sales. For example, the marketing manager might say, our plan is to ...

While sales forecasting forms the basis for strategic business planning, companies are struggling to achieve it accurately.

But even amid market turbulence, forecasting can help companies safely predict monthly and quarterly sales. Developing a better process for visibility can lead to more accurate sales predictions.

Realtor.com's 2025 housing forecast includes existing home sales of just above 4 million. — 1.5% growth relative to 2024.

Shares of Ulta Beauty Inc. rallied after hours on Thursday after the cosmetics chain offered up a slightly more upbeat ...

This holiday season, Americans are planning to shop like it’s 2019 ... ICSC also issued its forecast for holiday sales growth this year today. It is projecting retail sales will grow 3.0 ...

Lowe's Cos forecast a slower-than-expected drop in annual comparable sales on Tuesday, banking on a boost to its current-quarter sales from hurricane-related demand, although big-ticket spending ...