Masses of shoppers have 'fallen in love' with Primark's latest little black dress, with some describing it as 'flattering' ...

Primark is selling an elegant dress that shoppers say resembles a piece from luxury brand, The White Company. The popular budget store included the item in its latest summer collection ...

Primark fans have gone crazy for two new dressed unveiled by the budget retailer in time for Christmas parties this year. The fashion giant has dropped a first look at the dresses on their social ...

Primark's new little black dress has been hailed as 'the most stunning dress ever' by impressed fans. The £20 style from a new Rita Ora collection will be available in all stores from the end of ...

Primark was, once upon a time ... talking about that blue-and-white gingham dress. The mid-length summer dress – complete with on-trend fluted sleeves and nipped-in waist – came on to the ...

Masses of Primark shoppers have 'fallen in love' with the store's latest little black dress, with some describing it as 'flattering' and 'perfect'. Others have been left so impressed they argue ...