Big budgets don’t go as far when they’re spread across too many agencies. Some brands like to work with multiple agencies, ...

Out of that, at least 72% of their overall marketing budget goes to digital marketing channels. Digital marketing spending is also on the rise, increasing by 11.1% from the first to the third ...

Dig deeper: Measuring marketing’s impact: From metrics to growth What sets thriving CMOs apart in this “budget crisis”? They’ve stopped playing defense. Instead of desperately protecting t ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...