Blonde or gray hair can be hard to brighten, but the best purple shampoos can help. We tapped experts and users for picks ...

Cherry cola hair is a deep, luxurious color that combines dark brunette with subtle red and purple undertones, giving it a ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more These days, we can personalize so much, even our haircare. Insider has tested Function of Beauty's ...