What Best Explains the Purpose of Advertising?. Famous ad man David Ogilvy once said astutely, "I do not regard advertising as entertainment or an art form, but as a medium of information ...

What is the purpose of online advertising? Erwin Ephron, godfather of modern media planning, stopped by the Clickable offices for a visit last week. I felt as if he shared 40 years of advertising ...

Business purpose vs. brand purpose in the advertising world Brand purpose is too often used as a way for a company to align its marketing communications with some kind of cause, in the belief that ...

By understanding the purpose of content marketing and following these tips, you can develop a successful strategy for your business.

In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence' Advertising veterans say that purpose has become the utmost important factor for brands today which is ...

NEW YORK, June 12, 2025 /PRNewswire/ -- SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission ...

This article examines the potential value of purpose-driven advertising to brands and how Dove, the consumer goods brand, has delivered great economic and societal value.

Purpose Path, a leading digital marketing agency in Canada, is proud to announce that ThreeBestRated has recognized it as the‘ Best Advertising Agency in Vaughan.’ This recognition highlights ...

New data and analysis gives a more detailed look at Gen Z, the first generation to be digitally native, and their receptiveness to ads.