On disrupted a loyal sneaker market. Now, the Roger Federer-backed brand has launched a ‘crazy’ $300 spray-on shoe
On has had a dream run, besting incumbents in the athletic shoe industry. With record sales, the Swiss company is still ...
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On disrupted a loyal sneaker market. Now, the Roger Federer-backed brand has launched a ‘crazy’ $300 spray-on shoe
Just 15 years ago On was a new entrant in a sports shoe market filled with several ... from the U.S. When the company got tennis legend Roger Federer to back On in 2019, it was after they noticed ...