Sailing-Rolex ramps up SailGP backing as crews hit Dubai for new season
SailGP will launch its fifth season in Dubai this weekend with Rolex as its title partner, reinforcing a relationship with ...
Behind upstart sailing league SailGP’s marketing and sponsorship approach
Sailing league SailGP’s “fierce and fearless” approach attracts a young, diverse fanbase and luxury sponsors, including Rolex ...
Rolex ramps up SailGP backing as crews hit Dubai for new season
SailGP will launch its fifth season in Dubai this weekend with Rolex as its title partner, reinforcing a relationship with the Swiss luxury watchmaker since the birth of the league in 2019.
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SailGP is changing sports forever using innovation and sustainability
I wouldn’t have believed it either. But I went all the way to San Francisco with SailGP - the organisers of one of the world’s biggest international sailing competitions - to get a glimpse ...
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SailGP signs Rolex as first title partner of global sailing competition
SailGP has signed Rolex as the first title partner of its elite sailboat racing competition. SailGP is a global championship featuring a dozen national teams from the U.S., Italy, Germany and ...