In a moment of corporate synergy, Paramount Global opened all its Super Bowl broadcasts with SpongeBob’s rendition of “Sweet Victory” (from the fan-favorite episode “Band Geeks”).

SpongeBob repeating Harbaugh's famous quote was especially perfect because Harbaugh has previously noted that SpongeBob is one of his "heroes." “Yeah, I love SpongeBob," Harbaugh said last year ...

SpongeBob’s frantically slaphappy personality ... even crazed fandom for Stan Lee–esque superheroes. The show’s ability to captivate an entire generation of Americans — children and ...