Let the Super Bowl 59 hype begin - and not end - until the Chiefs and Eagles take the field on Feb. 9. Here's looking at what will be the most overplayed and overrated storylines for the next two weeks.

For years, the NFL had used unique, original logos for each Super Bowl that often had something to do with the game's host city. That only changed when the league went full corporate for Super Bowl XLV and introduced templated logos for 11 years.