That can be on the order of days, depending on the size of your fowl, but this year, one company has decided to give us the gift of time with the purchase of a turkey. Butterball is a company many ...

Butterball has relaunched its Turkey Talk-Line just in time for Thanksgiving with mobile components such as an SMS alert system. With the new mobile component, Turkey Texts, consumers can text the ...

WASHINGTON – At its recent annual convention, the National Turkey Federation (NTF) presented Walter “Gator” Pelletier with ...

Butterball, a turkey brand, launched a campaign in the US to inspire new, younger generation hosts to prepare Thanksgiving dinner. Summary of the marketing challenge, methodology, insight discovered, ...