The wood accents were branded with a charred Longhorn logo to add rustic western flair to the upscale truck. Leather covers parts of the door panels, the dash, the seats and the center console.

In fact, it is the nation's 16th largest city. The longhorn logo — a unique symbol of the city’s Western heritage — is seen on everything from police cars to water towers in Fort Worth.

The Laramie Longhorn HD models won't come cheap, but the money will buy one seriously luxurious, Western-inspired truck with real metal, wood, and leather.

Charlie Strong wants his players to earn the right to wear Texas's iconic Longhorn logo on their helmets.

The 2025 National Western Stock Show parade stampeded through downtown Denver, but an iconic symbol was obviously missing — the longhorns.

At noon on Thursday, dozens of Longhorn cattle made their way along the streets of downtown Denver to kick off the National Western Stock Show Parade.

The former Longhorns star receiver, Cuero native and fan favorite on the 40 Acres wants everyone to know where he went to school with a Longhorn logo printed on one of his thigh pads.

92-year-old Christesen’s Western Wear is set to shutter for good Sept. 26, as first reported by the Pleasanton Weekly. The shop specialized in English tack and turf supplies, as well as Western ...

Texas is honoring the 50th anniversary of its 1963 title winning football team on Saturday against New Mexico State, and as part of the celebration the team will wear numbers above the Longhorn ...

Stampede to the post office: ACU prof Ryan Feerer's western wear images debut Friday Art/design teacher creates boot, shirt, belt buckle and shirt for U.S. Postal Service.

2019 United States Grand Prix: Daniel Ricciardo will wear custom Texas Longhorns helmet during race The Formula One driver will pay homage to the local team during Sunday's race in Austin ...

Charlie Strong has taken the Longhorns logo off of his Texas players' helmets and is making them earn it back.